Mastering the Elevator Pitch
Get Your Pitch Right – Pitch Deck Series, Post 3 of 3
We’ve covered getting the mindset right and storyboarding your pitch deck in the previous two posts for this series. For the final part, we’ll be covering the Elevator Pitch – the most condensed version of your pitch. The elevator pitch is used to describe your company, product/service, target markets as well as its value proposition in a concise and memorable manner that would ideally lead to something greater. This is your foot in the door so you have to ensure you make it count. The word elevator implies that the pitch shouldn’t be longer than your average elevator ride (under 60 seconds).
As an entrepreneur, communicating your idea to your audience clearly is of paramount importance. I’ve encountered many entrepreneurs who can’t do this well. There will be many moments where you’ll have to rely solely on your Elevator Pitch, be it at a busy business networking event when you’ve unexpectedly bumped into an investor or when you must cold-call a business prospect. It’s a skill worth mastering as soon as possible as it opens doors to new opportunities and could very well determine the success of your venture. When you break it down, it is quite a simple process.
Having a great elevator pitch ready at your disposal, will ensure you start off all your conversations with the best footing possible. Your pitch should be as much your own as possible and I’m never a fan of prescribing formulas, however, here’s a useful template that you can use to get you started:
My name is [YOUR NAME], [YOUR POSITION/ROLE] of [YOUR COMPANY]. We offer [PRODUCT/SERVICE] with [VALUE PROPOSITION] serving [TARGET MARKET].
As opposed to [EXISTING SOLUTIONS/COMPETITION], our company offers [DIFFERENTIATED SOLUTION]. [WHY US]. We have just [RECENT ACCOMPLISHMENT/MILESTONE].
[CALL to ACTION – What do you want from your audience?]
Check out this Infographic that summarises the main elements of a great elevator pitch while also covering some key points to pay attention to:
There you go! To get you right on track, we’ve prepared the ONLY pitch deck template you’ll ever need, to kickstart your pitching journey and take control of your fundraising. Subscribe below to receive it.
If you found this useful, please feel free to share the infographic. I’m very interested in hearing what you think is the most important part of the elevator pitch. How would you structure your pitch? Do share any thoughts and tips in the comments below.