Mastering the Elevator Pitch

Mastering the Elevator Pitch

Get Your Pitch Right – Pitch Deck Series, Post 3 of 3

We’ve covered getting the mindset right and storyboarding your pitch deck in the previous two posts for this series. For the final part, we’ll be covering the Elevator Pitch – the most condensed version of your pitch. The elevator pitch is used to describe your company, product/service, target markets as well as its value proposition in a concise and memorable manner that would ideally lead to something greater. This is your foot in the door so you have to ensure you make it count. The word elevator implies that the pitch shouldn’t be longer than your average elevator ride (under 60 seconds).

As an entrepreneur, communicating your idea to your audience clearly is of paramount importance. I’ve encountered many entrepreneurs who can’t do this well. There will be many moments where you’ll have to rely solely on your Elevator Pitch, be it at a busy business networking event when you’ve unexpectedly bumped into an investor or when you must cold-call a business prospect. It’s a skill worth mastering as soon as possible as it opens doors to new opportunities and could very well determine the success of your venture. When you break it down, it is quite a simple process.

Having a great elevator pitch ready at your disposal, will ensure you start off all your conversations with the best footing possible. Your pitch should be as much your own as possible and I’m never a fan of prescribing formulas, however, here’s a useful template that you can use to get you started:

Template

My name is [YOUR NAME], [YOUR POSITION/ROLE] of [YOUR COMPANY]. We offer [PRODUCT/SERVICE] with [VALUE PROPOSITION] serving [TARGET MARKET].

As opposed to [EXISTING SOLUTIONS/COMPETITION], our company offers [DIFFERENTIATED SOLUTION]. [WHY US]. We have just [RECENT ACCOMPLISHMENT/MILESTONE].

[CALL to ACTION – What do you want from your audience?]

 

Check out this Infographic that summarises the main elements of a great elevator pitch while also covering some key points to pay attention to:

 

 

There you go! To get you right on track, we’ve prepared the ONLY pitch deck template you’ll ever need, to kickstart your pitching journey and take control of your fundraising. Subscribe below to receive it.


If you found this useful, please feel free to share the infographic. I’m very interested in hearing what you think is the most important part of the elevator pitch. How would you structure your pitch? Do share any thoughts and tips in the comments below.

Varun Raja

Varun Raja

Varun is a cofounder at 21Dojo. Armed with an ACCA qualification and a BSc in Applied Accounting, he comes with a strong background in finance and accounting and a keen interest in the running of sustainable, financially stable companies. Varun’s career found its roots in the corporate audit teams of both Ernst & Young and Deloitte, where he gained deep experience in multiple industries such as automobile, mining, manufacturing, retail, IT and banking. He later joined Arvind as a Partner in Synacrity, a startup-focused management consultancy that helped early-stage businesses with both debt and equity fundraising. This gave him the opportunity to jump headfirst into the Indian startup ecosystem, and after interacting with many passionate and brilliant startup founders and learning about their challenges, an obsessive need to contribute towards positive change was born in him. Thus, 21Dojo was born and there’s been no looking back ever since.

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